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Was founded by Amsterdam based creative director and graphic designer Kelvin Govey.

Whilst working for brands such as Nike and Reebok, Kelvin developed a passion for graphic t-shirts and collaborating with artists and designers from around the world

Quit When dead combines this passion for t-shirts and contemporary art, by creating unique graphic t-shirts that are digitally printed on demand and individually numbered in the same way an original piece of art, making each t-shirt a uniquely collectible work of art.


The name 'Quit When Dead' is a phrase that expresses the desire and drive to celebrate the good things in life, no matter what gets thrown at you. It's an encouragement to keep on striving and see the positive, a mantra to inspire the soul.

For Quit When Dead, those moments of positive inspiration come from the environment and the creativity that surrounds us in daily life. These range from vibrant graffiti art sprayed on a wall or a witty poetical message; the beautiful work of a tattoo artist or a painting hanging in a gallery. Or perhaps it's those moments that give you pause to wonder at just how preciously wonderful life can be.


Quit When Dead t-shirts are printed on high quality certified organic t-shirts.

We digitally print our t-shirts with the very latest eco waterbased inks and use waterbased heat transfers.

We aim to be more environmentally conscious and limit the number of t-shirt colours and fits so that we can keep stock and waste to a minimum.

We are not a fast fashion company and we do not create seasonal products. We are lovers of great art and t-shirts and create collectible unique art that you can wear. We hope you will cherish our artist's work and t-shirts for as long as possible, not just one season!


When we find artists and collaborators that we love and want to celebrate, we will release new t-shirts with their work and pass that love on to you.

By signing up for our mailing list we notify you of all our new releases. 

If you are an artist and you want to discuss potential collaborations or artwork commissions contact us at




Climate Neutral Clothing 

Organic and ethically made, but crucially, manufactured solely using sustainable energy generated
from wind and solar power, EarthPositive® is a practical and immediate solution for business and
fashion to face their biggest challenge and take immediate action to combat climate change.


EarthPositive® apparel is made to demonstrate the highest possible environmental, social and  
ethical standards, in one of the world’s most environmentally damaging industries, and to provide 
the music, fashion and promotional garment industries with a familiar product with which to 
promote awareness and take action on climate change.

 A T-shirt with a positive social, and a minimum environmental footprint. 

The development project for EarthPositive® apparel has taken two years to complete; it is 
designed to provide the clothing industry with a blueprint for ethical and sustainable production.

Organic Cotton + Ethically Traded + Carbon Neutral manufacturing = 100% Sustainable = 100% EarthPositive®

EarthPositive Apparel is 100% organic with 90% Reduced CO2. The carbon footprint was calculated in accordance with BSI PAS2050 methodology, and certified by the Carbon Trust Certifications. The 90% reduction has been achieved by a combination of low-impact organic farming, efficiency in manufacturing and transportation, and the use of renewable energy instead of fossil fuel-based grid electricity.

It has been calculated that a single EarthPositive T-shirt saves around 7 kilograms of CO2, whereas a hooded sweatshirt saves up to 28 kgs of greenhouse gases. These are actual reductions achieved in the manufacturing, without any carbon offsetting.




The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

Continental Clothing Co. is licensed by the Soil Association and the Control Union to supply fully certified organic products in accordance with the Global Organic Textile Standard. Licence number DK19090. The Company also holds a licence to use the Soil Association Organic Standard logo on products that meet the organic standard criteria.


All the certified products that are sold 'unprocessed', that is without printing or other chemical processing, can carry the logo. Garments that are printed by licensed printers according to the organic standard can also carry the organic standard logo at the point of sale.

The aim of the standard is to define world-wide recognised requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.
Textile processors and manufacturers are enabled to export their organic fabrics and garments with one certification accepted in all major markets. Approved are natural fibres that are certified organic and fibres from conversion period certified according to recognised international or national standards and certified by any IFOAM accredited or internationally recognised (according to ISO 65) certifier.

Key criteria for processing and manufacturing include:

- At all stages through the processing, organic fiber products must be separated from conventional fiber products and must to be clearly identified
- All chemical inputs (e.g. dyes, auxiliaries, and process chemicals) must be evaluated and meeting basic requirements on toxicity and biodegradability/eliminability
- Prohibition of critical inputs such as toxic heavy metals, formaldehyde, aromatic solvents, functional nano particles, genetically modified organisms (GMO) and their enzymes
- The use of synthetic sizing agents is restricted; knitting and weaving oils must not contain heavy metals
- Bleaches must be based on oxygen (no chlorine bleaching)
- Azo dyes that release carcinogenic amine compounds are prohibited
- Discharge printing methods using aromatic solvents and plastisol printing methods using phthalates and PVC are prohibited
- Restrictions for accessories (e.g. no PVC, nickel or chrome permitted)
- All operators must have an environmental policy including target goals and procedures to minimise waste and discharges
- Wet processing units must keep full records of the use of chemicals, energy, water consumption, and waste water treatment, including the disposal of sludge. The waste water from all wet processing units must be treated in a functional waste water treatment plant.
- Packaging material must not contain PVC. Paper or cardboard used in packaging material, hang tags, swing tags, etc. must be recycled or certified according to FSC or PEFC


- Technical quality parameters must be met (s.a. rubbing, perspiration, light and washing fastness and shrinkage values)
- Raw materials, intermediates, final textile products as well as accessories must meet stringent limits regarding unwanted residues

Minimum social criteria based on the key norms of the International Labour Organisation (ILO) must be met by all processors and manufacturers, including at the farm level. They must have social compliance management with defined elements in place to ensure that the social criteria can be met. For adequate implementation and assessment of the following social criteria topics the listed applicable key conventions of the International Labour Organization (ILO) have to be taken as the relevant basis for interpretation.

- Employment is freely chosen
- There is no forced or bonded labour
- Freedom of association and the right to collective bargaining are respected
- Working conditions are safe and hygienic
- Child labour must not be used
- Living wages
- Working hours are not excessive
- No discrimination is practiced
- Regular employment is provided
- Harsh or inhumane treatment is prohibited

Generally, a company participating in the GOTS certification scheme must work in compliance with all criteria of the standard. GOTS relies on a dual system to check compliance with the relevant criteria consisting of on-site auditing and residue testing


Fair Wear Foundation is an independent, non-profit organization striving to improve working conditions in the textile industry. The foundation is an initiative by trade organizations in the textile sector, trade unions and NGO's.

Fair Wear Foundation verifies that member companies implement the Code of Labour Practice along their supply chain, and checks compliance by monitoring audits and remediation efforts. Annual reporting by member companies and by FWF itself promotes transparency at all levels.

The annual performance check reports are available on the Fair Wear Foundation website



The certification system ECO PASSPORT is designed for manufacturers of process chemicals and chemical compounds. The leather and textile chemicals certified in accordance with the ECO PASSPORT have been tested for harmful substances in critical concentrations as listed in the ECO PASSPORT standard. The label also gives transparent proof of which articles meet the criteria for ecologically responsible textile and leather manufacture. Once per year, OEKO-TEX® updates the banned substances and limit values and expands them to include new scientific findings or statutory requirements. 



The Soil Association developed the world’s first organic standards in the 1960s. Our licensees must meet strict European laws about the production of organic food. They must also go further in key areas such as animal welfare, protecting human health, and safeguarding the environment. No system of farming has higher levels of animal welfare than farms working to Soil Association organic standards. 



Quit When Dead prints all of its t-shirts with a Brother direct to garment (DTG) digital garment printer, using innobella waterbased textile inks.


If you have any further questions about our products, manufacturing, and suppliers contact


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