QUIT WHEN DEAD
Was founded by Amsterdam based creative director and graphic designer Kelvin Govey.
Whilst working for brands such as Nike and Reebok, Kelvin developed a passion for graphic t-shirts and collaborating with artists and designers from around the world
Quit When dead combines this passion for t-shirts and contemporary art, by creating unique graphic t-shirts that are digitally printed on demand and individually numbered in the same way an original piece of art, making each t-shirt a uniquely collectible work of art.
The name 'Quit When Dead' is a phrase that expresses the desire and drive to celebrate the good things in life, no matter what gets thrown at you. It's an encouragement to keep on striving and see the positive, a mantra to inspire the soul.
For Quit When Dead, those moments of positive inspiration come from the environment and the creativity that surrounds us in daily life. These range from vibrant graffiti art sprayed on a wall or a witty poetical message; the beautiful work of a tattoo artist or a painting hanging in a gallery. Or perhaps it's those moments that give you pause to wonder at just how preciously wonderful life can be.